Not just for numbers: Anchoring biases decisions involving sight, sound, and touch
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New research shows that the marketing communication technique of anchoring is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.
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Based on a manual recently discovered in a 3,500-year-old medical papyrus, University of Copenhagen Egyptologist Sofie Schiødt has been able to reconstruct the embalming process used to prepare ancient Egyptians for the afterlife. It is the oldest surviving manual on mummification yet discovered.
An automated computer analysis method designed by Carnegie Mellon University computer scientists makes it possible to track social biases across decades of Bollywood and Hollywood movies.