Migration is a major phenomenon across developing economies. Marketers and policymakers should harness the power of migrants' remittances--both economic and social--to allocate marketing resources.
Frugal individuals -- like their less frugal counterparts -- can be triggered to make unplanned or impulse purchases. The researchers found that spendthrifts are not motivated by deep discounts or deals in the same way. It's like a switch that goes off in frugal individuals ---it allows them to let go of restraint and convince themselves they are meeting frugal goals by getting a "good" deal for an item they would have "needed" anyway.
A recent qualitative research study conducted by the University of North Florida, in partnership with Indianan University-Purdue Indianapolis and UF Health Jacksonville, shows that black teenage girls want inclusive body types to be featured in advertising to combat teen obesity rates.
An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.
Firms that facilitate social atmospheres effectively are more likely to benefit from enhanced customer experiences, customer loyalty, and the possibility to create iconic sites to which visitors will return time and again.
Despite legislation to prevent the marketing of tobacco products to children, tobacco companies have shrewdly adapted their advertising tactics to circumvent the ban and maintain their access to this impressionable--and growing--market share.
Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not for products made in the United States. When you see the words 'Made in USA' on a product, it's purely for marketing purposes. So, does it work?
Hotels that opened their doors to homeless people in their community during lockdown generated greater positive word-of-mouth marketing than those that offered free accommodation to frontline healthcare workers, finds new University research.
In a study publishing in the journal Heliyon on June 23, researchers combined data from 22 studies to conclude that in general, people are willing to pay $1.36 more for a pound of coffee that's produced in an eco-friendly way and are especially partial to coffee that's labelled "Organic."
For decades, governments and health authorities have tried to steer people away from "vice" products such as tobacco through counter-marketing measures such as tax increases, but according to a new study from the UBC Sauder School of Business, they can help people quit -- but how much they help, and who pays the price, varies significantly.