The Culture of Social Comparison (image) University of Cologne Share Print E-Mail Caption Where we live might influence our tendency to compare ourselves with others. In some US states, people search for emotional words indicating comparison more frequently than in others. Credit Matthew Baldwin Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.