Social Media Finance (image)

Michigan Technological University

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'There are so many things that swirl around social media firms that make them inherently interesting to research,' says Heather Knewtson, assistant professor of finance in the School of Business and Economics. 'These are publicly traded firms, but also private entities. They decide their own corporate strategy and users decide whether their social platform is attractive.'

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Abby Kuehne/Michigan Tech

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